A few months ago I was asked to talk about NPS at a conference where I met Rijn Vogelaar the author of the book “Superpromoter – the power of enthusiasm”. His book is all about companies needing to identify those customers that love their brand and have a natural tendency to spread their enthusiasm. Once you know who these people are you ought to listen to them. Co-create with them and your business will go above and beyond. Makes total sense to me :-)
During his presentation he showed a video that I hadn’t seen before and it really got under my skin. It is all about the impact one single person can have…
The Story of “Fired up! Ready to go!”
President Obama was very wise to use this in both his election campaigns. It is a powerful story and he sure felt it. I love people who can tell stories in such a way that they actually make you have “chickenskin” as we say in Holland. Or in proper English: Goosebumps.
The world needs more story tellers!
